Is email marketing still effective?Īccording to a study conducted in 2021 by DMA (Data & Marketing Association), the return on investment in email marketing is on average 38:1. These tools automatically adjust the appropriate shipping time for each subscriber based on data about their behavior and the time zone they are in. The best practice is to send your messages using a tool that optimizes the sending time, such as Perfect Timing or Time Travel from GetResponse. Differences result from location, industry and audience groups. Our research shows that the best time to send an email is a completely individual matter. What is the best time to send a newsletter? Collect email addresses during events organized by your company.Integrate your online store with GetResponse.Create a pop-up sign-up form and place it in strategic places on your website.The GetResponse message builder creates messages that are fully responsive. Design on mobile devices - making your messages look good on any device can be quite a challenge.The pop-up form builder will help you speed it up Collecting email addresses takes a long time - it's true, building a responsive list of engaged subscribers is a long process.

GetResponse provides great deliverability and a content filtering tool so we can minimize this risk A/B testing - by testing the message design, content, or message topics, you will make sure that you get the most out of your campaigns.Thanks to this, you can best match the content to a specific recipient Segmentation - you can, and should, segment your contact lists.Personalization - you can personalize both the offer you present and specific messages.Popularity - there is almost unlimited availability of free mail and almost all potential customers use it.Measurability - you can precisely determine the effectiveness of your actions.Scalability - you can use it for large audiences as well as smaller lists.What are the pros and cons of email marketing? Benefits: This direct form of marketing communication is great for both building and developing relationships with customers, as well as supporting sales activities. transactional messages or abandoned cart).

Messages can be sent manually or automatically, based on a specific time or activity undertaken by the subscriber (e.g.

Email marketing is a marketing activity consisting of sending email messages to a specific group of recipients.

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